Wednesday, October 16, 2019

Confession of a video vixen Research Paper Example | Topics and Well Written Essays - 2000 words

Confession of a video vixen - Research Paper Example They cruised along for a while and then got back to the shoot out as nothing transpired. She denotes the manner she emerged being the confidante of so many renowned personalities and the way she found herself in the drama theatre of Hollywood after living a life full of ordeals. She had been physically violated, raped and been involved in drugs at a tender age of twenty-six years old. The volume is written and narrated with a shoddiness that goes against the imagination decrees and gravity. The reader might weep all through the script and promptly relinquish it back to the stores or place of origin. None that she managed to study in her endeavors in the Hip-hop culture comprised grammar or a way of telling the story. The book makes a person speculate the reason why they did not employ a ghost artist or author or even Neil Strauss to compile and write the volume. Neil Strauss could at least have made the book comprised of quagmire of stupidity and dilapidation to some extent more deci pherable. Nevertheless, the saddest component of this entire book is that it would almost certainly do more to give confidence than dishearten youthful girls with squat sense of worth to pursue her path. For a deterrent account, there is not a complete lot of discouragement going on. Opinionative, any small minded or youthful girl would want to share the same dance floor with a superstar or even have the person pay her bills. This is because they fancy fame and consider the big fish as having very fat bank accounts. No one in this world would ever have heard the name Karrine Steffan, but maybe her face has been seen in hip-hop videos like Hey Papi that was sang by hip-hop legend Jay-Z and Dangerous by Mystikal. She has also featured in A Man Apart acted by Vin Diesel. Steffans commences her humid page-turner by means of a small number of chapters concerning her ill-treated early days on the St. Thomas Island. She arrived to America to subsist with her truant father. However, that wa s not any good to her. After that, she ended up drenched by a personality who termed himself Kool G. Rap, a ruined hopeful whose genuine personal name is Wilson Nathaniel. Worn-out of being trampled, she considered suicide, but as an alternative left her infant with his vicious father, putting her destination on L.A. Being employed in a boob job the author later realized that she possessed a certain authority over male counterparts, and was elevated by the notion of pleasing guys that numerous supplementary women sought after. The volume might be the most revealing expose’ and frank book of all times and is definitely defied for any person to put down. The volume is supposed to be a fundamental reading for all dreamy, hopeful actor even having thoughts of reaching the higher heights of Hollywood. This is for the reason that supposedly, half of the claims comprised in this rhythmic confession are factual; people are absolutely justified for all their denunciations against hip- hop as misogynistic. Many individuals wrote in demonstrating their unwillingness to read this exertion. In addition, it is understood for people to have the thoughts of shunning trashy writing and sustain themselves superior to it but on the contrary, it is also correct to deem

Tuesday, October 15, 2019

Different ethnic groups in Nigeria Essay Example for Free

Different ethnic groups in Nigeria Essay Nigeria is very rich in culture. Various ethnic groups in Nigeria have their own culture. The Durbar festival in the various emirates of the North of Nigeria symbolizes strength and dexterous skills in riding of horses. Durbars are called up during religious festivals like Id el Fitri and Id el Kabir. They are also called up during installation ceremonies of the Emirs. They are also called up during installation ceremonies of the Emirs. The Durbars serve as entertainment for very important visitors. Durbars are also called up during the anniversary of the birth of Prophet Mohammed (Id el Maulud). The horses are colorfully adorned and the horse riders are in procession. The riders are dressed in aristocratic regalia blowing bugles and trumpets accompanied by drumming and dancing. They make displays in riding the horses and come to abrupt halt to salute and pledge loyalty to Emirs. Also in Kano and Katsina, there is the Kalankwa Festival, which usually comes at the end of the harvest season. At the Kalankwa Festival, traditional boxing, wrestling, music and dances of different types are performed. In Benue State the Eje Alekwu Festival is an annual festival celebrated to relate with the ancestral gods of Idoma land. Before the Eje Alekwu masquerades appear, sacrifices are offered to the gods to appease them and appeal for protection for the future. The festival is celebrated by different masquerades to represent various ancestral characters and spirits of the ancestors. The Tiv Day is a national day for the Tiv all over the country. During the festival the people send delegates from ever town to converge at the Tor Tivs palace for deliberations on developments strategy among the Tiv local government areas. At the same time old and offensive laws are abrogated and new ones made for the people for peace and progress. New traditional titles are conferred on deserving sons and daughters of the land. It is held annually on the 19th of September to coincide with the day the first Tor Tiv was installed in 1946. In Nigeria, boat regattas are part of the socio-cultural life of the riverine people in the Niger Delta. The boats do not have engines but they are rowed manually with traditional paddles by over twenty to fifty people on board depending on the size of the boat. Boat regattas are special festival to celebrate attachment of the people to water, as fishing is their dominant occupation. When there is a bountiful catch and sea yields boat regattas are held that year. In Bonny, River State we have the masquerade group known as Owogbo. Each of the major houses in the Bonny Kingdom has their end of the fishing season locally known as Fungu. The masquerade is the traditional way of paying homage to the sea gods. They carry a carved shellfish. The masquerade is usually brightly colored with locally made fabrics. Both men and women take part in the dancing. Among the Efik and some Ibibio tribes of Cross River and Akwa Ibom States of Nigeria the Ekpe Secret Society occupies a significant position and functional as an instrument for law and order. Mention of Ekpe brings fear and terror to the uninitiated. The word Epke literally means leopard and its masquerade are so named for its multi-colored costume. Membership of Ekpe Society is seen as a status symbol. The Ekemini Theatre Troupe of Akwa Ibom State captivates local and international audiences through a galaxy of choreographed dance drama. Traditional instruments are used. The group has fused many of the folk tale and culture of Akwa Ibom and neighboring states with contemporary dance styles. The star performer of the group is Ofonine Felix Essien popularly known as Udo Maryam who at the age of four started playing many traditional instruments. Among the Ibos, festivals play an important role in the social cohesion. There are such festivals as the Ofala and the new yam festival. The spices of these festivals are cultural dances and drama while masquerades add mythical splendor. The Atilogu dances are a very popular form of cultural display in Igoland. It comprised of series of systematic acrobatic dance  actions like twisting, somersaulting and building of human pyramids. During joyful occasions the dancers dress in bright colors but on sorrowful occasion they dress in dark attires and their movements are slow and mournful. Because of the rich mix of ethnic groups in Ondo state. It presents a wide variety of culture and festivals. Prominent among them are the Bata Dance, the Ititum Maiden Dance, Ajabore, Igogo, Oluwa and Ogun festivals. Animals such as dogs are offered to the god of iron, Ogun during the celebration. The Akoo and Ekiti areas are well known for cloth weaving while Owo is popular for its special cloth or royalty. In Lagos State, the eyo masquerade is of traditional importance and it has a historical background. It is the pride of the Oba, Chiefs and people of Lagos. It was first performed in Ikoyi in the 18th century as a traditional play. It now features during special ceremonies. Eyo is hooded and robed in flowing white gowns. These cover his hands and feet. It carries a special staff known as the Opabata. The Eyo is barefooted and spectators who want to see the Eyo must be barefooted in order not t incur the anger of the masquerade. The offender is beaten with Opabata. The Benin Kingdom, the best-known center of civilization in the pre-colonial days, has the oba as the traditional head. The Igu festival is celebrated annually in December for the Oba and his subjects. It is a combination of nine principal ceremonies during which animals especially goats are sacrificed. The celebrants dress in their finest attires and join in songs and dances. I find Nigeria culture interesting in that it unites the people and also leads to progress.

Monday, October 14, 2019

Jasmin Vardimon Company

Jasmin Vardimon Company Jasmin Vardimon Company (JVC) is one of Britains most pioneering physical dance theatre companies, creating work that excites both the eye and the mind by pushing the boundaries of human physicality whilst engaging in universal, contemporary themes that strike an emotional chord.[1] In this piece of work I will be discussing one of Britains leading Contemporary Choreographers, Jasmin Vardimon. I will discuss her history, how she rose from the Kibbutz in Israel, to become one of the most influential and dynamic choreographers in Britain today. I will discuss her companys origin, her most important work to date, achievements and awards that she has received and how she is influencing the contemporary dance world in Britain and abroad today. Biography Born and raised on a Kibbutz in central Israel, Jasmin Vardimon has become a significant element within the British dance scene. Before turning to dance, Vardimon done military service at the age of 18 for two years, she also worked as a psychological interviewer, studying and interviewing people. She has made a name for herself throughout the years after first joining the Kibbutz Dance Company, which is one of Israels principal dance companies, before going on to win the British Council On the Way to London award in 1995.   After moving to London in 1997, Jasmin Vardimon founded her own company Zbang, which is now know as Jasmin Vardimon Company. Influences Throughout the past decade Jasmin Vardimon has developed a strong recognisable artistic voice in the contemporary world. Vardimons work is centred around the human behaviour, which is portrayed through the storyline of each piece. Vardmons choreography is Renowned for dynamic, funky and highly physical choreography that is thrilling to watch[2]. From personal experience of seeing Jasmin Vardimon show called Yesterday in the McRoberts Theatre, Stirling, I felt the performance was one of the few shows that I have seen, were I was unable to take my eyes off the dancers. The physical demands that the dancers face, such as the fluidity of the complex movements and how all the dancers have each series of sequences in perfect unison, also the way they were able to interpret each characters. The characterisation made the choreography and storyline so believable. In my opinion the show was absolutely breath taking. I read see and hear all the time and get influences from many little things, mostly from real life.[3] Human behaviour is a big influence in Jasmin Vardimons work, and this is strongly seen in her choreography. I believe that the psychological work that she did previous is one of her main inspiration when creating as she has a great understanding of the human psyche. Vardimons style merges together physical theatre and dance, with the outcome being energetic, explosive, beautiful with quirky character. Another influence in Jasmin Vardimons work is multimedia technology. In many of her works strong visual effects have been used to make the pieces come to life. Video recordings, video playback, special effects and complex lighting have been used to create the mood and atmosphere for the setting. When creating movement, Vardimon works hand in hand with her dancers giving them a chance to help create material, from which she will develop further, I work, a lot, with task orientated techniques so I would give [the dancers] a task and see how they react to my idea and then Ill take it from there.[4] Important works One of Jasmin Vardimons most important works to date I believe would have to be Yesterday. This production was choreographed for her company, Jasmin Vardimon Company, for their 10th anniversary tour, which began touring in Autumn 2008, and is still touring at present. YESTERDAY is a retrospective new piece featuring some of the most breath-taking duets, striking solos andiconic moments selected from the companys repertoire: Justitia, Park, Lullaby, Tà ªte, Lurelurelure and Ticklish.[5] As well as using material from those previous works, Vardimon has added in new highly convincing, exciting and complicated choreography to make the show come alive. With a wide range of multimedia technology being used to enhance the effect the audience will perceive, this show as having phenomenal reviews from critics. Jasmin Vardimon explains in an interview with Neil Nisbet in article 19, that this piece is not a new piece of work, but a collaboration of all her previous work she has done with her company Jasmin Vardimon Company, (JVC). As well as having and choreographing for her own company, Jasmin Vardimon has worked with many other companies Hellenic Dance (Athens), CandoCo, WID, Bare Bones, Transitions and curated the Dance Ballads Festival at the Oval House[7]. In 1998 Vardimon was Associate Artist at The place and from 1999 to 1005 she was a Yorkshire Dance Partner. She is currently Associate Artist at Sadlers Wells in London since 2006. During the past decade Jasmin Vardimon as receive numerous awards for her choreography and contribution to the contemporary dance world. Some of the many awards she has won are, Jerwood Choreography Award (2000), the London Art Board new Choreographers Award in 1998. She was also nominated for the Best Female Artist award at the Critics Circle National Dance Award in 2003. Jasmin Vardimon Company, is a international company performing in some of the highly profiled theatres around the world. The 10th anniversary tour is the biggest tour, the company has done to date, performing nationally and internationally in Europe and Asia. The company is based in Brighton though does not have a permanent residence there. The contribution Jasmin Vardimon is giving back to the contemporary world is through her educational outreach programme. There are two main workshops given, choreography and Repertoire, which is adapted for all levels. The workshops help to give dancers, amitoure and professional the chance to see how Vardimon works, also giving the dancers the chance to develop dance and theatre skills. The workshops can be tailored for the participants. They can be pure dance and physical theatre, or have a deeper look at social contents and problems such as bullying and illness. The workshops are run by members of the JVC giving the chance to learn first hand what its like to work in such a inspirational company. [1]http://www.jasminvardimon.com/media/press/JVC_Yesterday_PR.pdf,   PRESS RELEASE 15 July 2008 [2] www.Parktour.co.uk [3] http://www.londondance.com/content.asp?CategoryID=1509 [4] http://www.article19.co.uk/06/interview/jasmin_vardimon_1.php [5] http://www.jasminvardimon.com/productions.htm l [6] http://www.jasminvardimon.com/productions.html, The Times [7] http://www.jasminvardimon.com/who.html#jasmin bib http://www.britishcouncil.org/arts-performance_in_profile-2009-british_council-jasmin_vardimon_company.htm http://www.sadlerswells.com/show/Jasmin-Vardimon

Sunday, October 13, 2019

Those Winter Sundays Essay -- essays research papers

Knowing Your Father Being a child is one of the hardest stages in a person’s life. They go through doing all the wrong things in order to learn how to do the right things, and then they socially develop into a sensible mature adult. During this stage of a young child's life, the roles of parenting are absolutely crucial and determine a child’s role that he/she is going to play in society in the future. This is a crucial part of everyone’s life, they need to learn what they are good at and what they are not good at. In the poem "Those Winter Sundays" by Robert Hayden, there is a sense that the narrator does not have a special bond with his father when he was a young boy, and that there is a sense of fear toward his father. I feel that in order to grow up and be a morally strong-stable person, you need a well-built relationship with at least one of your parents, if not both. Which was more common back then than now. Growing up in a very suburban town taught me many things about being a boy and even further into my life as then becoming a young man. I spent most of my childhood days running around the desert with my motorcycle, riding in the dirt track I had, or helping my father with some project that he had around the house or in the garage with the cars. I used to always come back to him with everything for help and the support that I needed. I would run up to the house, break his concentration, and he would come help me with whatever I needed help with. He al...

Saturday, October 12, 2019

Composting Essay -- Environment, Waste

Composting process as a means of bioremediating the harmful waste can be assessed in terms of its hygienic aspect since the effect of its quality is indicative of its essentiality and feasibility in the environment. Hygienic relevance of composting is primarily related to the microbes functioning as composters, the dust aerosols in the ambient air of the compost pile, and the type, concentration and state of the waste to be degraded. In terms of its hygienic feature, the compost may pose threat to human health as it generates immune response in living systems possibly triggered by leftover microbes, dust and target compounds to be treated in the compost matter. Although many of the toxins and pathogens are diminished to a great number, the presence of pathogens in the compost might be able to contaminate the food chain as plants get into contact with it. Composting is an acknowledged pathogen reducing technique, but certainly not an eradication system. Also the management of the pr ocess and heterogeneous pile conditions in compost may pose particular challenge concerning the biosafety of this process. Composting has been successfully adopted but enough biological research is lacking on the biosecurity of this process. Accordingly regarding the microbial profile of the compost, the experimental studies and characterization of microbes with respect to hygienic relevance by various scientists are discussed and reviewed as under. Introduction Composting is the process of biodegrading the waste material in which an enormous number of materials like hydrocarbons, nitrogenous compounds, acids, their derivatives and even other organic and inorganic substances can be remediated from the environment (Finstein et al., 1986). Compost pro... ... Studies have shown that the presence of pathogens in a final compost may contaminate the food chain with the incomplete compost product provoking the growth of pathogenic microbes or keeping them alive and vigorous. Most notably, human pathogens like Aeromonas, Aspergillus fumigatus, A. terreus, Cryptosporidium and Giardia cysts, Enterococcus faecalis, Geotrichum candidum, GeoBacillus stearothermophilus, G. thermoglucosidasi, Klebsiella, Listeria monocytogenes, Pseudomonas, Saccharomonospora and Saccharopolyspora, Salmonella typhimurium, Shigella, Thermoactinomyces, Thermobifida, and Bacillus sp. being thermophilic and sporulating species still persist in a variety of compost. Studies are going on to give a better and ultimate solution view on the parameters for the eradication of various pathogenic strains activated or evolved during the process of composting.

Friday, October 11, 2019

Mrs.Daas

Interpreter of Maladies Good Evening, My name is Trisha Hariramani. A student of The Cathedral Vidya School Lonavala Batch IBDP1 doing my English SL in the A1 course shall be presenting my individual oral presentation on the Character of Mrs. Das in the short story of The Interpreter of Maladies. The collection of stories deals with the everyday lives of Indians abroad (mostly Bengali immigrants), as they go out into the New World with their Indian Diasporas at hand. Jhumpa Lahiri tells us tales of complicated marital relationship, infidelity and the powers of survival.Her short stories, Interpreter of maladies, the blessed house, Mrs. sen, and the treatment of Bibi haldar, are exclusively about women perceived through the eyes of a third person. Each of these female characters has the common motif of exclusion and to a certain extent the pursuit for fulfilment. I am going to be solely focusing on Mrs Das’s character, her traits and personality. In this story of cultural shock , the opening sentences which describes a bitter quarrel between Mrs.Das and her husband over who would take their daughter, Tina, to the bathroom, convey to the reader that not only does she have constrained marriage but also that her children are an obligation to her. Jhumpa Lahiri expands on this initial impression of disgust and depicts Mrs. Das to be self engrossed. She is portrayed to be indifferent to her surroundings. For instance when the men at the tea stall try and tease or entice her by singing Hindi love songs she doesn’t pay any mind at all. Her lack of understanding of the language reveals her cultural obliviousness. To add to this prevalent obliviousness the author describes Mrs.Das’s physical appearance and sense of clothing intently. By doing so she evokes Mrs. Das’s American background and upbringing. â€Å"Her hair was shorn a little longer than her husband’s† as opposed to the long black hair of a stereotypical Indian woman, th is indicates that she is modern and doesn’t have a traditional Indian mindset. Lahiri explicitly portrays the ignorance of Indians abroad towards their homeland as well as the negligence of their cultural values. Jhumpa Lahiri could probably relate or has observed this because she was born and raised outside of India.Instances such as the little boys’ amusement towards the picture of â€Å"the elephant god† commonly known as Ganpati, who is one of the deities best-known and widely worshipped in India depicts how unaccustomed the Das’s were to their Hindu faith. Another example is when Mr. Das inquires about his wife to Tina and refers to Mrs. Das by her first name , this is a confined to be disrespectful in India. The Das’s were evidently tourists in their own country and hadn’t maintained their Indian Diasporas; these close observations are made through the eyes of Mr.Kapasi, their tour guide. Mr. Kapasi empathises with Mrs. Das and easily identifies symptoms of the couples strained marriage. Every relationship goes through hardships but theirs was prolonged, and this played like a broken record in Minas’ mind. She was convinced that she had fallen out of love with her childhood sweetheart and it dawned on her that she may have missed out on what life had to offer. She reflected her life day in a day out eventually falling out of love with life as well. Mrs. Das was gravely depressed. We could relate her eating habit with this). She believed that her husband didn’t suspect or sense their strained marriage but I reckon he did, he just refused to acknowledge or accept the fact.Their marital problems are revealed through their constant bickering, frustrated tones, the indifference towards one another as well as the protracted silences. More than that is their total disregard for each other’s opinion. For instance, Mrs. Das had thought Mr. Kapasi second job to be romantic. â€Å"Mr. das craned to loo k at her. â€Å"What’s so romantic about it? His tone was vexing. The essence of her maternity is alas implicit. There are several instances where she displays an unruly temperament as a mother. For example; Not holding Tina’s hand as they walked to the restroom, nor did she call on the carpet when Tina fiddled with the lock of the car door. While applying nail polish her daughter’s immaterial demand to have some put on her as well was turned down. â€Å"Leave me alone,† she said turning her body slightly. â€Å"You’re making me mess up. † Once again expressing her selfish demeanour.Indirectly implying to the reader to the reader that a bottle of nail paint was more important to this woman than the one she so lovingly conceived her daughter Tina , how the value of love is lost to the realms of a materialistic object which in reality is unimportant, valueless and temporary. In strong comparison, Mr. Das was more of a father figure. He made a n effort to mind the children and answer their dewy-eyed queries. â€Å"What’s Dallas? † Tina asked. â€Å"It went off the air,† Mr. Das explained. â€Å"It’s a television show. † This shows us that Mr. Das doesn’t ignore his children and that he disciplines them when needed. Don’t touch it† Mr. Das warned Ronny. He could see that the little boy was fascinated by the goat and was tempted to go play with it. Unfortunately, when the child rushed over to play with the goat he just frowned and didn’t intervene. Mr. Kapasi finds it hard to believe that the Das’s were regularly responsible for anything other than themselves. This is subjective because this may be strange to someone who has been brought up in India but to an American it could be completely normal. In the story, Lahiri distinctly puts it across to the reader that they weren’t ready to take on the role of parents, and that they were too young.Mrs. Da s sounds more like a teenager being dragged for a family vacation by her parents. Rather than a mature parent aware of her responsibilities. She came out of hiding behind her dark brown sunglasses only when Mr. Kapasi revealed his second job as an interpreter. The attention that Mr. Kapasi received intoxicated him and made him delirious. Little did he know that her sudden interest in him wasn’t genuine and that she had an ulterior motive . Her intentions, which were to relieve herself of her burdensome secret, were blatantly put across when the two were left alone in the car. Mr.Kapasi reads Mrs. Das like an open book at this point. She confesses to him her adultery, and justifies her doings. Her overwhelmed youth being taken from her, having no one to confide in after a bad day, loneliness, this gives me a sense of why she behaved the way she did and had her unconventional feelings to throw everything away. She was expecting a remedy for the way she had felt, unfortunately M r. Kapasi had failed to meet her expectations, she also felt insulted by what he had to say to her. This is depicted by the glare that she gives him. She then turns her back to him and gets out of the car. Is is really pain you feel, Mrs Das, or is it guilt? †Mr. Kapasi certainly hadn’t provided her with a remedy for her ail, but he got to the heart of the matter. After all he was only an Interpreter of Maladies. I found Mrs. Das’s character particularly appealing because of how the story manifested her selfish and egotistical behaviour. Until the very end of the story the reasons for her bad behaviour is a mystery to the reader. As one reads on you are able to empathize with her as she justifies her behaviour and expresses her agony and frustration that she has been suppressing for over a decade. I’d like to end with a quote;

Thursday, October 10, 2019

Market Strategy Analysis on Montgras

Hung-Chang Huang 1467751 Case Questions: MontGras 1. (a) To what extent can MontGras control its own market position, as opposed to being dominated by the country-of-origin effect, and be perceived as a â€Å"Chilean Wine†? MontGras, the export-focused winery that was founded in 1992, unlike many other Chilean wineries, actually possessed a considerable control on its own market position in the late 1990s and early 2000s.Although the overall consumer perception towards Chilean wine products indicated that they need to put more efforts to build a solid image globally and that their major advantage is the low price, the situation might not necessarily hurt MontGras’ current market position if and only if the management the link between the decision to adopt the quality strategy, rather than volume strategy, and the fact that Chilean wine lacked a proper image.By pursuing quality-oriented strategy, MontGras is able to further cultivate its brand awareness as a result of th e success of the ultra-premiums(Ninquen line) and the super-premiums(Reserva line), and to eliminate the inefficient cost spent on the joint effort with Chilevid aimed at building a stronger image for the entire Chilean wine industry.Consequently, the problem of country-of-origin effect was, in fact, not significant enough that hampered MontGras’ marketing position as long as the company is fully understand what the appropriate marketing strategy is and adopt it with regard to different market ecologies of MontGras’ export destinations. (b) What implications does this have for marketing strategy? With the worldwide overproduction of vintages, competitions of wines in all segments were predicted more intense, especially in the basic segment, which traditionally accounted for nearly half of the market share of many countries, and 55% of MontGras’ total product in 2001.This indicates that already saturated basic segment, with the smallest gross profit margin for al l the players within the segment, would become a less and less lucrative red ocean. On the other hand, with the recognition that the country-of-origin effect does not incur severe damage to the company as anticipated, MontGras is able to reallocate its advertising expense through emphasizing on the brand, or on the product lines instead of building a stronger image of country-of-origin that would consume a huge portion of its dvertising expense, but unsure of whether consumers in UK or US would buy their effort. Hence, both the two aforementioned factors might serve as a juncture for MontGras to reassess its business strategy, which could be broken into producing part and marketing part, in order to keep the profitable business for long. 2. Evaluate the US and UK options separately. For each country, which option would you recommend and why? In MontGras’ major export market, UK, the company has already gained a substantial success that it ranked one of the 10 most Chilean win e exporters in terms of the value of products.In this picture, its partner distributor in UK had played an important role in MontGras’ UK penetration since 1996. Considering UK market feature, partner with leading supermarket chains such Tesbury is a comparatively feasible way to expand MontGras’ market share because these chain systems control more than 60% of all wine sales. However, partner with Tesbury is not free from side effects. First, at initial collaboration phase, MontGras enjoyed a short term victory without paying the cost of promotion.But in the future, is it able to reap without paying, or would Tesbury ask for more contribution from MontGras after it become too subservient to the large retail system? Second, partner with Tesbury could well create a supplanting effect that threatens its old partner distributor. Thus, my recommendation for MontGras in UK would be to diversify its distributor partnerships as a way to prevent over dependency, which would so mehow cast uncertainty for MontGras’ positioning strategy in the long term.Also, in order to pave the way for future expansion in premium segment, MontGras should keep records of the new marketing plan for Ninquen wines that if the targeting sales of 5,000 cases can cover the proposed GBP 20,000 and generate profit. In the highly fragmented US wine market, with regulatory three-tier distribution system, MontGras had to tackle business with importers, which are usually state-licensed wholesalers too. In addition, by the four prescribed criteria in choosing a countable partner importer, MontGras should be able to prevent the failures from unsuccessful previous partnerships.The first candidate of its partner distributor, World Wine Importers, a larger player that operated 200 brands with a 60-staff sales force, proposed to promote the Reserva line in a volume-oriented strategy with a price range of $8-$11; Cabo Imports, another candidate that operated 50 brands and a sales force of 35, offered a distinct proposal for MontGras that it intend to raise consumers’ perception towards MontGras’ quality and pric range also to broaden the return for both parties through setting a price range $8-$15, and it also intend to release the Ninquen line as a flagship product targeted a $25 retail price.Although the partnership with World Wine Importers seems more lucrative to MontGras in terms of the sales generated by large amount basis, however, simply adopt the results from simple additive questions is obviously not sagacious enough for Mr. Middleton. In general, Cabo Importers would offer a great stage for Reserva(60% of the total), and the newly released Ninquen as well. Thus, accepting Cabo Importers’ offer would be advantageous for MontGras’ market position in US market.